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8 Tips for Content Optimization for Every Social Media Platform

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发表于 2022-8-28 19:46:20 | 显示全部楼层 |阅读模式
It may be easy to promote and advertise on social networks whether it’s for social media shopping or to enhance a political campaign. But, are your posts and campaigns actually working? That’s the tricky thing with social media marketing. What may seem like a clever and interesting post to you, may not appeal to your audience. There’s an art to creating a successful social media campaign. You need to think about content types, messaging, tone and imagery. You need to understand how to build marketing personas to ensure that you catch the right people’s attention on the right platform at the right time. We’ll take a look here at eight simple but effective ways to create great content for any social platform. 1. Create Short Videos We know consumers love seeing mixed media in content, but video has proven itself a favorite.
Marketers who use video in their ad campaigns receive 66% more qualified classy database leads annually than those who don’t. A short video not only has a greater chance of being consumed during a social media scan, but it takes less time and does not require a professional to create and publish. Facebook, Twitter, Instagram, Twitch, and TikTok all have live video options. Instagram especially has a variety of video formats. Using short videos is a great way to engage followers, and monitor metrics related to your video. After the live portion of the video is over, it remains available for viewing, so users linked to your profile don't miss out. 2. Create Interactive Social Content The more likes, shares, and comments your content sees, the more favorable it appears to social media crawler bots. Creating shareable content that invites users to engage and interact improves ranking and encourages brand loyalty. Some examples of interactive content include: Company Q&A’s Live interviews Follower polls and quizzes Calculators or tests (like DMI’s digital skills test) Promotions focusing on likes and shares Interactive maps Photo captioning contests 3.

Evoke Humor & Emotion Whether it’s a funny meme or a touching video that pulls at the heartstrings, evoking emotion humanizes your brand. This is particularly important in 2022 as consumers seek out brands that take a stand on social issues and show they care about classy database key values. Companies that connect with their followers on this deeper level, even just a silly GIF or meme, are more likely to see repeat comments, likes, and shares. 4. User-Generated Content (UGC) is Key UGC, or User-Generated Content, includes memes, photos, videos, and even screengrabs made by other users. But, why is this helpful as a content optimization method? It captures the attention of the creator, or followers of the creator and engages them. UGC also draws on the popularity of something already made and loved. This cuts back on time and efforts you would be putting into creating your own catchy content. In addition, using UGC isn't copying somebody else's work so it’s unique to your brand. Just make sure that any of the content is shared appropriately, and respect is given where it's due.



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